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Management and Cost Accounting
This book will help you learn about the aspects of management accounting that are essential in your study and your future performance in the workplace. Key Features Up-to-date and comprehensive coverage of digital technologies, including artificial intelligence, robotics, 3-D printing, the Internet of Things, and Big Data analytics. Expanded and revised sections on strategic management accounting, the balanced scorecard, quality costing, governance and sustainability, as well as aspects of internet entrepreneurship. A wealth of resources including professional accountancy practice exercises and end-of-chapter questions providing opportunities to learn and develop exam agility. Harvard Business School and other cutting edge case studies that illustrate how management accounting is deployed in enterprises across locations and situations
₹7,219.00 -
Consumer Behaviour
The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences.
Key features include:
- ‘Marketing Opportunity’, ‘Marketing Pitfalls’, and ‘Multicultural Dimensions’ Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.
- ‘Consumer Behaviour as I See It’ Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.
- Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.
- New coverage of sustainable consumption and emerging technologies is integrated into the text.
- Extensive analysis of the new world of digital consumers, social media, and online behaviour.
From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field.
₹7,438.00 -
Using Econometrics
This text also avoids complex matrix algebra and calculus. making it an ideal text for beginner econometrics students. New problem sets and added support make Using Econometrics modern and easier to use.
₹6,399.00 -
Annual Register World Events 2006
Since 1758, The Annual Register has provided the authoritative history of each year’s events worldwide. From national elections and international incidents to economic trends and major disasters, The Annual Register lets you see how last year’s events may be shaping today’s news.
₹19,950.00 -
The Effective Organization, The Nuts and Bolts of Business Value
The Effective Organization explores the issues and challenges of levering information technology to respond more effectively to client needs and objectives both within a company and a market. Based on examples of successes and failures over the last decade, it provides a forum for discussion within organizations, and between firms and their different business partners.
₹7,550.00 -
Using Models to Improve the Supply Chain
Around the world, virtually every company is engaged in some form of effort intended to improve the processing that takes place across an end-to-end supply chain system as they work towards moving their organizations to the next level of performance. Supply chain, particularly when enhanced with collaboration and Internet technology, is uniquely suited to helping an organization increase profits and decrease costs.
₹10,299.00 -
Marketing in the 21st Century
Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe.
₹29,950.00 -
Value–Based Marketing: Marketing Strategies for Corporate Growth
Value Based Marketing reformulates marketing, making its goals more relevant and establishing it on a sounder intellectual basis. The governing objective of management in all of today′s leading companies is to maximise long–term returns to shareholders. The book redefines marketing′s role as contributing to this task of shareholder value creation. It explores how this affects marketing planning and decisions about brands, pricing, communications, distribution and the Internet.
₹5,610.00 -
International Encyclopedia of the Stock Market
The development of this specialized encyclopedia was propelled by the observation that “the stock market, whatever its residual regional variations” is now “a worldwide institution, its constituent parts having more in common with each other, country by country, than at any time in the past.” It no longer makes sense to produce a reference source that focuses solely on the British, Japanese, American, or any other country’s individual stock exchange.
₹28,999.00 -
Magic Numbers for Consumer Marketing
Magic Numbers for Consumer Marketing specifically describes key marketing measures commonly used in business. The book is designed to help marketers and non–marketers alike recognize the best measures to use when assessing the performance of marketing programs. Each marketing measure is defined, along with relevant examples and/or illustrations. Furthermore, the risks associated with relying too much on these formulas to the exclusion of other business inputs is discussed, providing readers with helpful guidelines of when these measures are most appropriate.
₹2,999.00 -
Central Banking and Monetary Policy in Muslim Majority Countries
Brand new hard-cover/ paper-back edition same as per description,. save money. Contact us for any queries. Best customer support! All orders shipped with tracking number.
₹13,250.00 -
Post Keynesian Theory and Policy
If you’ve been wondering what Post Keynesian economics is all about, or if you’ve been searching for a better explanation of what went wrong in the 2000s, Paul Davidson’s latest book is the place to look. Davidson is a thought leader in the field, writes lucidly, and refuses to accept the conventional wisdom as wise.
₹2,599.00 -
Research in Economic History
Editors Hanes and Wolcott present readers with a collection of academic essays and scholarly articles devoted to the economic history of Europe and North America.
₹11,267.00 -
Managing the Middle-Income Transition
The growth model of the People’s Republic of China has been based on high investments, exports, low-cost advantage, and government interventions. This model has successfully transformed the country from a low-income to an upper middle-income economy.
₹17,999.00 -
Handbook of Research on Customer Equity in Marketing
Customer equity has emerged as the most important metric to manage firm performance and value. Customer equity is the total combined customer lifetime values of all of a company’s customers and includes Value Equity, Brand Equity and Relationship Equity.
₹19,550.00 -
Advances in the Economic Analysis of Participatory & Labor-Managed Firms
Alternative types of ownership and participatory managerial practices have recently been intensively debated. The Great Recession has revived interest in cooperative and labor-managed organizations. In addition, employee participation in decision-making and financial performance has consistently attracted attention during the last 20 years.
₹10,950.00 -
Derivatives and Internal Models (Finance and Capital Markets Series)
The successful first edition provided an introduction to the valuation and risk management of modern financial instruments, formulated in a precise mathematical expression and comprehensively covering all relevant topics using consistent and exact notation.
₹20,499.00 -
Corporate Capitalism in Contemporary South Asia
This volume is a comparative and comprehensive discussion on corporate economics in contemporary South Asia. It approaches the theme from a socio-historical perspective that examines corporate economies in relation to the state, state formation, globalization and economic reforms – as well as some of South Asia’s well-known, but inadequately understood- institutions such as caste.
₹8,399.00 -
Corporate Governance, The Firm and Investor Capitalism: Legal-Political and Economic Views
The shift from managerial capitalism to investor capitalism, dominated by the finance industry and finance capital accumulation, is jointly caused by a variety of institutional, legal, political, and ideological changes, beginning with the 1970s’ down-turn of the global economy.
₹11,925.00 -
The Waste of the World
It concludes with policy implications for shifting waste from an ‘end-of-pipe’ concern to being at the heart of the debate over decarbonization.
₹3,099.00