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The Investor’s Dilemma Decoded: Recognize Misinformation, Filter the Noise, and Reach Your Goals
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₹2,594.00 -
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Disrupting Finance: FinTech and Strategy in the 21st Century
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₹1,250.00 -
Essentials Of Financial Management 5Th Edition
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₹560.00 -
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Investing in Corporate Bonds and Credit Risk
Investing in Corporate Bonds and Credit Risk is a valuable tool for any corporate bond investor. All the most recent developments and strategies in investment in corporate bonds are analyzed included with qualitative and quantitative approaches.
₹20,499.00 -
International Business: The Challenges of Globalization, Global Edition
The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers.The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidily changing world.
₹7,548.00 -
Operations Management
Solved problems and worked examples found in the 13th Edition provide ample support — to help readers better understand concepts important to today’s operations management professionals.
₹8,423.00 -
Principles of Managerial Finance
Practical approach – Makes learning relevant to students by highlighting the value of applying financial principles and techniques to students’ personal lives.
₹7,876.00 -
Financial Accounting and Reporting
New to this edition: Chapter 7 Concepts evolution of an international conceptual framework has been re-written following completion of the Conceptual Framework Chapter 18 Leasing has been revised in response to IAS 17 being superseded Chapter 30 An introduction to digital financial reporting has been revised to discuss further developments in financial reporting on the internet Chapter 31 Corporate finance and Chapter 32 Integrated reporting: sustainability, environmental and social have been updated to reflect the growing interest in and importance of integrated reporting Updated and refreshed exercises Fully updated coverage of IFRS and IAS including latest IFRS 9, 15 and 16 Key features.
₹6,235.00 -
Marketing
This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
₹7,001.00 -
Marketing
The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.
₹7,657.00 -
Auditing and Assurance Services
Pearson My Lab Accounting is not included. Students, if Pearson My Lab Accounting is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson My Lab Accounting should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson My Lab Accounting My Lab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, My Lab personalizes the learning experience and improves results for each student.
₹8,642.00 -
Foundations of Finance
As with previous editions, the 10th Edition, Global Edition focuses on valuation and opens every chapter with a vignette based on financial decisions faced by contemporary, real-world companies and firms. Revised and updated, the text features new lecture videos, financial thinking, user feedback, and changes inspired by the passage of the Tax Cuts and Jobs Act of 2017 in the United States of America, so students are well equipped to effectively deal with financial problems in an ever-changing financial environment.
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Marketing: An Introduction, Global Edition 4th Edition
What will you learn about Marketing in this latest edition?
- You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe.
- You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function.
- You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, and the rise of mobile marketing and networked consumer.
- Your learning experience will flow seamlessly between the book and the online environment, with chapter links to European bodies, marketing journals, case study questions, and multiple-choice questions.
With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.
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Financial Accounting Global Edition (8th Ed)
Financial Accounting: An Introduction is a core textbook for undergraduates on Business Studies degrees, undergraduates on Accounting courses, students studying accounting for MBA and postgraduate courses, and professional courses where accounting is introduced for the first time.
₹6,454.00 -
Marketing Research
This book supports both qualitative and quantitative research methods through:
- Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings
- Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter
- Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing
₹7,699.00 -
International Business
My Management Lab for International Business is a total learning package. My Management Lab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.
₹6,850.00 -
Horngren’s Financial & Managerial Accounting, The Managerial Chapters, Global Edition
With this in mind, the 6th Edition continues to focus on readability and student comprehension and takes this a step further in the managerial chapters by employing a new theme to help students see how managerial accounting is used as a tool to help all business people make decisions. By providing more meaningful learning tools, this title gives professors the resources needed to help students clear hurdles inside and outside of the classroom, like never before.
₹6,345.00