The third-party logistics industry is a growing field. Relationships between third-party logistics providers and customer firms demand the creation of logistics contract where the necessary business and legal agreements are stipulated.

Brands are the heart of business. They put a name, face, and personality to a business, product, or service. Yet, brands are not solely the logo, tagline, or advertising – they are the sum of all experiences. Great companies make the brand their central organizing principle to ensure consistent delivery of a differentiated experience. As involved as that is, we have somehow managed to make branding more complex than necessary.

Drawing on postcolonial theory this text offers a critique of international management. It argues that such disciplines are Western discourses and exhibit historical and current resonances with the vicissitudes of the so called ‘colonial project’.

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment as well as the dynamic nature of regional and country markets.

QoS (Quality of Service) and Network Management are old topics. However, the fusion of IP style multimedia and wireless networks (3G) means that network managers who might previously have dealt with one or the other, must now manage and provide service guarantees for the both. This is where Managing Service Level Quality across Wireless and Fixed Networks steps in.

The Essentials of Logistics and Management provides a broad expertly guided investigation into the knowledge required to maximize the practice of logistics in a way that contributes to a company’s growth.