For courses in Introduction to Communication that take a mainstream rather than a survey approach. A five-principles approach that helps students build practical communication skills Communication Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organising the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts.
save
₹3,866.00
Communication: Principles for a Lifetime
The 6th Edition retains this successful five-principles framework, and adds updated content and a new learning architecture that better helps students build, and use, strong communication skills—in the course and beyond.
₹2,916.00₹6,782.00
Out of stock
Related products
-
Switching Channels Organization and Change in TV Broadcasting
₹1,734.00Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.
₹5,099.00 -
Shakespeare’s Auditory Worlds: Hearing and Staging Practices, Then and Now
₹2,704.00Inspired by the verbal exuberance and richness of all that can be heard by audiences both on and off Shakespeare’s stages, Shakespeare’s Auditory Worlds examines such special listening situations as overhearing, eavesdropping, and asides.
₹3,610.00 -
Annual Review of Biomedical Engineering, Volume 18, 2016
₹14,525.00The Annual Review of Biomedical Engineering, in publication since 1999, covers the significant developments in the broad field of biomedical engineering, including biomechanics, biomaterials, computational genomics and proteomics, tissue engineering, biomonitoring, health care engineering, drug delivery bioelectrical engineering, biochemical engineering, and biomedical imaging topics.
₹20,750.00 -
Cinema and Soft Power: Configuring the National and Transnational in Geo-politics
₹2,047.00The apparent shift in power relations between the developed and developing world, along with the increasing emphasis that national and transnational organisations place on the role of ‘soft power’ in global foreign policy, has profound implications for global film culture.
₹2,734.00
Be the first to review “Communication: Principles for a Lifetime”