Fashion Marketing Management

The aim of this book is to cover the fundamental concepts of fashion marketing management and describes the practical approaches presently followed in the industry with an examples for each and every chapter. This book will be very useful for students studying Fashion technology, Apparel Technology, Garment Technology, Textile Technology and Costume design program. The book gives an in depth knowledge about Industry practices hence this book is beneficial to Merchandisers, Marketing Managers, Industry persons and Researchers. To enhance the teaching and learning this book solves the purpose to the faculty and students.