Heritage Entrepreneurship : Cultural and Creative Pursuits in Business Management

By (author)Ratten

This book plays a crucial role in the dissemination of knowledge and the advancement of scholarly research. Authored by experts in their fields, it undergoes rigorous peer review to ensure accuracy and academic integrity. Covering a wide range of subjects from the humanities to the sciences, it is used by students, researchers, and professionals alike to deepen their understanding of specific topics or fields of study.

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This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship.

SKU: 9789811951510
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Weight 1 kg
Book Author

Ratten

Edition

1st

Format

Paperback

ISBN

9789811951510

Language

English

Pages

184

Publication Year

Publisher

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