This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship.
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Heritage Entrepreneurship : Cultural and Creative Pursuits in Business Management
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| Weight | 1 kg |
|---|---|
| Book Author | Ratten |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9789811951510 |
| Language | English |
| Pages | 184 |
| Publication Year | |
| Publisher |
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