Dieses Buch bietet einen umfassenden Einblick in die Hiphop-Kultur und zeigt, wie erfolgreiches Hiphop-Marketing gelingt. Hiphop hat sich in den letzten 40 Jahren zu einem globalen Musik-, Sozial- und Konsumpha?nomen entwickelt, das im Marketing gewinnbringend genutzt werden kann. Doch Hiphop-Marketing befindet sich noch am Anfang und scheitert meist an fehlender Expertise. Die Autoren vermitteln sorgfa?ltig recherchierte Informationen u?ber die komplexe Hiphop-Kultur und leuchten die Entwicklungsmo?glichkeiten von Marketing und Gescha?ftsfeldern mit Hiphop-Bezu?gen aus. Sie bieten konkrete Handlungsempfehlungen fu?r erfolgreiche Hiphop-Kampagnen, -Kooperationen und -Sponsorings und illustrieren dies an aktuellen Beispielen aus dem Bereich urbaner, sportiver sowie luxurio?ser Marken.
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Hiphop-Marketing : Hiphop-Kultur verstehen und authentische Marken gestalten
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| Weight | 1 kg |
|---|---|
| Book Author | Boulaghmal |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9783658405779 |
| Language | German |
| Pages | 300 |
| Publication Year | |
| Publisher |
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