Dieses Buch nimmt eine Einordnung von Social Media aus verschiedenen Perspektiven vor und ero?ffnet damit eine ganzheitliche Anna?herung. Social Media ist mittlerweile ein ma?chtiges, erfolgskritisches Instrument in Unternehmen, das weitreichende Auswirkungen auf so unterschiedliche Bereiche wie Kommunikation, Design, O?konomie, Marketing und sogar das Konzept des sozialen Zusammenhalts hat. Trotz der zunehmenden Professionalisierung und Ausdifferenzierung fehlt nach wie vor ein tieferes Versta?ndnis fu?r die Herausforderungen und Potenziale von Social Media.
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Holistische Social-Media-Strategien : Innovative Unternehmenspraxis: Insights, Strategien und Impulse
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| Weight | 1 kg |
|---|---|
| Book Author | Langner |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9783658425623 |
| Language | German |
| Pages | 240 |
| Publication Year | |
| Publisher |
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