It specifically reports on ten studies in the areas of marketing communication (part one), functional communication (part two) and online communication (part three). An introduction places the research into a broader context and explores the different research traditions in the field.
This publication is intended for researchers, who consider the different areas of study in information and document design and the different research traditions. The book is also interesting for professors and students in information and document design and related fields: it will serve as a guide in discussions during seminars on research on information and document design. Experienced practicing professionals in the field, who want to keep abreast of current developments in the field and should be prepared for upcoming ones, will benefit from this publication too.
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