Innovation of Digital Economy : Cases from China

By (author)Zhang

This book plays a crucial role in the dissemination of knowledge and the advancement of scholarly research. Authored by experts in their fields, it undergoes rigorous peer review to ensure accuracy and academic integrity. Covering a wide range of subjects from the humanities to the sciences, it is used by students, researchers, and professionals alike to deepen their understanding of specific topics or fields of study.

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This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.

SKU: 9789819917402
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Weight 1 kg
Book Author

Zhang

Edition

1st

Format

Hardback

ISBN

9789819917402

Language

English

Pages

496

Publication Year

Publisher

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