Dieses Buch liefert eine ganzheitliche Kompetenzplattform fu?r wertscho?pfungsorientierten Markterfolg im globalen Wettbewerb des ta?glichen Gescha?ftslebens: von der Positionierung des Unternehmens, seinem wachstumsorientierten Zielsystem und Gescha?ftsmodell u?ber Markt- und Wettbewerbsstrategien bis hin zu analogen und digitalen Vertriebsinstrumenten mit all ihren Facetten und den Erfolgsfaktoren des perso?nlichen Verkaufens. Der Autor verbindet theoriegeleitete Managementmodelle der klassischen Wirtschaftswissenschaften mit der Expertise renommierter Beratungsgesellschaften sowie den Erfolgsstrategien u?berdurchschnittlich wachsender internationaler Marktfu?hrer. Der faktengetragene Kompetenzfundus wird inhaltlich und methodisch analysiert und in einzigartiger Weise auf Basis der jahrzehntelangen Managementerfahrung des Autors fu?r die Anwendung in Unternehmen aufgearbeitet: Transformation theoretischen Wissens in erfolgssteigernde Strategie- und Handlungskonzepte fu?r die Praxis. ?Internationaler Markterfolg? adressiert all diejenigen, die ihre Kompetenz im internationalen Markt- und Vertriebsmanagement weiterentwickeln wollen: Unternehmer und Gru?nder, Fu?hrungskra?fte, Studierende. Jetzt mit kostenfreier Abbildungspra?sentation bis 31.12.2023 u?ber www.frankgebert.de
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Internationaler Markterfolg : Wachstum im globalen Wettbewerb
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| Weight | 1 kg |
|---|---|
| Book Author | Gebert |
| Edition | 1st |
| Format | Hardback |
| ISBN | 9783658394264 |
| Language | German |
| Pages | 932 |
| Publication Year | |
| Publisher |
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