Kontroversen, A?nderungsvorschla?ge, Verbesserungsinitiativen oder Geru?chte ? wie gehen Unternehmen mit diesen und weiteren konflikt- oder chancenhaltigen Themen in ihrer internen Kommunikation um? Was tun, wenn gerade diese Issues von Mitarbeitenden und Fu?hrungskra?ften initiiert werden: Themen aufgreifen oder erstmal schweigen und beobachten? In der Arbeit werden sogenannte “interne Issues” definiert und Ansa?tze diskutiert, wie diese an der Schnittstelle zu den Forschungs- und Praxisfeldern der Unternehmenskommunikation “Interne Kommunikation” und “Issues Management” analysiert, identifiziert und gesteuert werden ko?nnen. Ein zentraler Beitrag der Arbeit ist zudem ein Handlungsmodell “Interngerichtetes Issues Management”, was sowohl die theoretischen Erkenntnisse als auch die Ergebnisse einer qualitativen Studie mit Top-Kommunikationsverantwortlichen aus Unternehmen zusammenfasst.
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Interngerichtetes Issues Management : Eine theoretische und empirische Analyse von konflikt- und chancenhaltigen Themen in der internen Unternehmenskommunikation
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| Weight | 1 kg |
|---|---|
| Book Author | Vuillermin |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9783658423674 |
| Language | German |
| Pages | 436 |
| Publication Year | |
| Publisher |
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