Die heutzutage u?bliche Erna?hrung in den Industriestaaten zeichnet sich durch einen hohen Anteil tierischer Produkte, welcher Erna?hrungsempfehlungen weit u?bersteigt, aus. Da der Konsum von Lebensmittel tierischen Ursprungs in diesem Ausma? nicht nur zu gesundheitlichen Problemen fu?hren kann, sondern aufgrund der ga?ngigen Produktionspraktiken auch erheblich zur Umweltverschmutzung beitra?gt, gilt er als nicht nachhaltig. Diesen Herausforderungen wird die relativ neue Produktgruppe der veganen Lebensmittelsubstitute gerecht, die nicht nur als gesund, sondern auch als nachhaltig gelten. Diese Zusammenha?nge zwischen Gesundheit, Nachhaltigkeit und einer pflanzlichen Erna?hrung sind den Verbraucher*innen zunehmend bewusst, dennoch weisen vegane Lebensmittelsubstitute noch vergleichsweise niedrige Marktanteile auf. Die Laientheorien der ,,Unhealthy = Tasty Intuition?? und der ,,Ethical = Less Strong Intuition??, welche das Kaufverhalten nachweislich beeinflussen, bieten einen vielversprechendenErkla?rungsansatz hierfu?r. Mittels zweier IATs und Selbstbeurteilung werden diese Intuitionen auf implizitem und explizitem Niveau erhoben.
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Intuitionen von Verbraucher*innen bei der Auswahl veganer Lebensmittelsubstitute
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| Weight | 1 kg |
|---|---|
| Book Author | Scheuerer |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9783658427528 |
| Language | German |
| Pages | 116 |
| Publication Year | |
| Publisher |
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