Key Account Management, kompakt : Effiziente Entwicklung von Gronkunden, Kundenzufriedenheit und Kundenwert aktiv managen

However, to improve the applicability of agent-based modeling and simulation methods, a new perspective is needed. In this book, that new perspective is developed and utilized to deal with many cases of real-world problems such as the supply chain, land use and land cover, transportation, health, services, economics, and social problems. The cases are selected from papers presented at the Ninth International Workshop on Agent-Based Approaches in Economic and Social Complex Systems held in Bali, Indonesia, in 2015. At the workshop, 29 reviewed full papers were presented, and of those, 16 were selected to be included in this volume.

The book draws on invited papers selected from the proceedings of the 25th International Conference on Information Systems Development (ISD) held in Katowice, Poland, August 24 – 26, 2016. The invited conference papers were revised and expanded and present research that is focused on context, creativity, and cognition in information systems development. These issues are significant as they provide the basis for organizations to identify new markets, support innovative technology deployment, and enable mobile applications to detect, sense, interpret, and respond to the environment.

The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

The macroeconomic portion explores cutting edge issues such as time poverty and its relationship to income poverty, and the macroeconomic effects of recession and austerity; while the microeconomic section studies topics such as differences by age, activity sequencing, and subjective well-being of time spent.