Das Buch zeigt, wie Kundenzufriedenheit zu Kundenbindung und zu einer Optimierung des Kundenwertes fu?hrt. Bestandskunden, insbesondere Gro?- und Schlu?sselkunden zu halten, zu begeistern und die Bedu?rfnisse im Buying Center zu befriedigen, ist eine wichtige Aufgabe fu?r MitarbeiterInnen im Vertrieb und Key Account Management. Zufriedenheitsmessung ist ein zentrales Werkzeug fu?r die nachhaltige Kundenentwicklung.
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Key Account Management, kompakt : Effiziente Entwicklung von Gronkunden, Kundenzufriedenheit und Kundenwert aktiv managen
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In stock
| Weight | 1 kg |
|---|---|
| Book Author | Capone |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9783658429218 |
| Language | German |
| Pages | 88 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
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