Dieses Buch beschreibt, wie Kooperationen zwischen Unternehmen und Non-Profit-Organisationen erfolgreich gestaltet werden ko?nnen. Denn Unternehmen wollen und mu?ssen mehr gesellschaftliche Verantwortung u?bernehmen, und gemeinsame Projekte mit Non-Profit-Organisationen sind deshalb gefragter denn je. Dabei geht es nicht um Profitmaximierung durch Greenwashing oder Alibi-Engagements, sondern um ernsthafte Corporate-Social-Responsibility-Projekte und Purpose-Strategien, die die Reputation auf beiden Seiten sta?rken. Hierzu bedarf es einer strukturierten, transparenten Herangehensweise von Anfang an. Die Autorinnen erla?utern die theoretische Fundierung und geben eine praktische Anleitung, wie die Anbahnung von Kooperationsprojekten in eine glaubwu?rdige und nachhaltige Zusammenarbeit mit Mehrwert fu?r alle StakeholderInnen mu?nden kann. Ein elementarer Teil des Buches ist der ?Kodex fu?r transparente Zusammenarbeit?, ein bewa?hrtes, direkt in der Praxis anwendbares Rahmenwerk.
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Kooperationen zwischen Unternehmen und Non-Profit-Organisationen : Gemeinsam Verantwortung ?bernehmen: Leitfaden f?r konstruktive, glaubw?rdige und transparente CSR-Projekte
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| Weight | 1 kg |
|---|---|
| Book Author | Faber-Wiener |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9783658402396 |
| Language | German |
| Pages | 216 |
| Publication Year | |
| Publisher |
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