Dieses essential zeigt, wie strategisch und konzeptionell ein Markenauftritt im Metaverse entwickelt werden muss und was es dafu?r braucht. Die Vorgehensweise wird an vier realen Beispielen konkret illustriert. Kaum ein Thema wird gerade so kontrovers wie das Web 3.0 und seine Metaversen diskutiert. Ta?glich wa?chst die Zahl der Publikationen, Veranstaltungen und Produkte, die sich damit bescha?ftigen sowie auch die Zahl der Unternehmen, die auf keinen Fall den abfahrenden Zug verpassen wollen. Mindestens genauso gro? ist aber die Zahl derer, die das Ganze fu?r sinnlos ausgegebenes Marketingbudget halten. Es wird Zeit, Licht ins Dunkel der unendlichen Weiten des Web 3.0 zu bringen, Grundlagen und Begriffe zu erkla?ren, Wege und Chancen aufzuzeigen, aber auch laut und deutlich vor den Risiken und Fehlern zu warnen.
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Marken im Metaverse
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| Weight | 1 kg |
|---|---|
| Book Author | Griese |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9783658409500 |
| Language | German |
| Pages | 72 |
| Publication Year | |
| Publisher |
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