For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.
save
₹4,364.00
Marketing
The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.
₹3,293.00₹7,657.00
In stock
Related products
-
Growth, Disparities and Inclusive Development In India
₹5,759.00The book provides a holistic, yet critical, region-wise analysis of the achievements of Uttar Pradesh compared to other states and to India as a whole, in the context of indicators of inclusive development, namely, growth, employment, poverty, infrastructure, agriculture, industry, education and health.
₹10,284.00 -
Knowledge Management in Organizations
₹135.00This textbook provides a critical review and analysis of the key themes that underpin the subject of knowledge management in organizations.
₹250.00 -
The German Financial System and the Financial and Economic Crisis
₹5,226.00The authors of the book―economists who have conducted extensive research in this area―offer a perspective on the financial system in the context of its importance for the overall economic system. The book not only provides detailed insights into Germany’s financial system; it also takes a broader perspective on finance and connects it with current macroeconomic developments in Germany.
₹12,154.00 -
Regional Upgrading in Southern Europe
₹6,906.00The book is aimed at a wide audience, including academics, economic geography, spatial planning and regional policy researchers, institutional leaders and managers, national and institutional policy makers, practitioners, administrators, master’s and senior bachelor’s students on related courses, general readers.
₹18,699.00
Be the first to review “Marketing”