Dieses Buch zeigt Verka?ufern im Technischen Vertrieb, wie sie mit Selbstbewusstsein und Einfu?hlungsvermo?gen die Kaufbereitschaft von Kunden steigern und sicher zum Abschluss kommen. Kaum ein technischer Vertriebler hat sein Produkt in der Tasche, wenn er den Kunden besucht. Denn verkauft werden individuell produzierte Investitions- oder Anlagegu?ter mit oftmals sechsstelligem Investitionsvolumen. Solche Auftra?ge bedeuten fu?r den Kunden ein hohes Risiko und zugleich Eingriffe in die Prozesse und Strukturen seines Unternehmens. Deshalb ist der Verka?ufer gleichzeitig Analyst und Berater in komplexen Prozessen. Im Kern geht es darum herauszufinden, was fu?r den Kunden die bestmo?gliche Lo?sung ist, und dafu?r zu sorgen, dass der Kunde diese kauft. In einer Kombination aus Selbstbewusstseins- und Vertriebstraining vermittelt der Autor, wie Sie die Schlu?sselbedu?rfnisse des Kundenunternehmens und zugleich die perso?nlichen Kaufmotive Ihres Verhandlungspartners ergru?nden.
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Mehr verkaufen im Technischen Vertrieb
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| Weight | 1 kg |
|---|---|
| Book Author | Unger |
| Edition | 2nd |
| Format | Paperback |
| ISBN | 9783658391706 |
| Language | German |
| Pages | 140 |
| Publication Year | |
| Publisher |
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