Multisensory in Stationary Retail

By (author)Mau

This book provides an in-depth exploration of the complexities surrounding supply chain globalization, de-globalization, and the prospective re-globalization. 12-15 Business Day Shipping (Supply on Demand) Advance payment (not?refundable)

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This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand. The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people.

SKU: 9783658382261
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Weight 1 kg
Book Author

Mau

Edition

1st

Format

Paperback

ISBN

9783658382261

Language

English

Pages

512

Publication Year

Publisher

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