Dieses Buch gibt einen Einblick in zentrale Strategien, Erfolgsgeschichten und die Umsetzung von Nachhaltigkeit in einzelnen Unternehmensbereichen. Nachhaltigkeit wird fu?r Konsument:innen immer wichtiger und fu?r Marken ist es von zunehmender Bedeutung, Haltung zu zeigen ? in Bezug auf sa?mtliche Nachhaltigkeitsdimensionen. Denn Marken ko?nnen einen entscheidenden Teil zum Wandel beitragen, ihn sogar initiieren und lenken. Fu?r Markenmanager:innen ergeben sich damit diverse Herausforderungen und Fragen, u. a. zur Wirtschaftlichkeit nachhaltiger Strategien, zu rechtlichen Aspekten, zur optimalen Positionierung oder zur Glaubwu?rdigkeit der Ma?nahmen.
Nachhaltiges Markenmanagement
10-12 Days Shipping (Supply on Demand)
Delivery
₹75 shipping all over India
Secure Payment
100% Secure Payment
₹3,655.00₹4,846.00
In stock
SKU: | 9783658425685 |
---|---|
Category: | Imported-Books |
Tag: | Business Management Books |
Weight | 1 kg |
---|---|
Book Author | Schuster |
Edition | 1st |
Format | Paperback |
ISBN | 9783658425685 |
Language | German |
Pages | 280 |
Publication Year | |
Publisher | |
Sell by | sarasbooksonline.com |
Related products
-
The Business of Banking: Models, Risk and Regulation
This book offers new insights on banking business models, risks and regulation proposals in the aftermath of the European financial crisis. It investigates the main issues affecting the business of banking nowadays, such as low interest rates and non-performing loans.
₹11,219.00 -
Handbook of International Human Resource Development:
The Handbook reviews a number of critical contextual dimensions that: shape the IHRD goals that organisations pursue; impact the IHRD systems, policies and practices that are implemented; and influence the types of IHRD research questions that are investigated.
₹20,458.00 -
The Greek Debt Crisis : In Quest of Growth in Times of Austerity
This book sheds new light on the Greek economic challenges and helps readers understand the current debt crisis. Chapters from leading experts in the field identify and outline potential solutions to the on-going decline of the Greek economy by considering both Eurozone-adopted current policy framework explanations and potential alternative explanations.
₹13,089.00 -
Air Transport Liberalization, A Critical Assessment
This groundbreaking book offers a critical and wide-ranging assessment of the global air transport liberalization process over the past 40 years. This compilation of world experts on air transport economics, policy, and regulation is timely and significant, considering that air transport is currently facing a series of new challenges due to technological changes, the emergence of new markets, and increased security concerns.
₹14,331.00 -
Hayek: A Collaborative Biography
This book is the seventh volume in this series which explores the life of Nobel Price-winning economist F.A. Hayek (1899-1992). The volume uses archival material, juxtaposed with Hayek’s published work to challenge the existing perceptions of his life and thought. It examines the methods by which Hayek interacted with – and schemed against – the knowledge communities that he encountered during his very long life.
₹15,894.00 -
Gender and Time Use in a Global Context
The macroeconomic portion explores cutting edge issues such as time poverty and its relationship to income poverty, and the macroeconomic effects of recession and austerity; while the microeconomic section studies topics such as differences by age, activity sequencing, and subjective well-being of time spent.
₹14,024.00 -
The First Export Era Revisited
It has been considered that, as a result of the role of Latin American countries as providers of raw materials produced in enclaves dominated by foreign capital, their participation in the world economy has had adverse consequences for their long-term development. This volume addresses a representative sample of countries with varied initial conditions and resource endowments, a diverse productive specialization, as well as different degrees of integration to the world economy.
₹13,089.00 -
Handbook of Empirical Research on Islam and Economic Life
In Islamic jurisprudence, a comprehensive ethic has been formulated governing how business and commerce should be run, how accountability to God and the community is to be achieved, and how banking and finance is to be arranged.
₹30,413.00
Be the first to review “Nachhaltiges Markenmanagement”