Nostalgia Marketing

By (author)Pichierri

This book provides an in-depth exploration of the complexities surrounding supply chain globalization, de-globalization, and the prospective re-globalization. 12-15 Business Day Shipping (Supply on Demand) Advance payment (not?refundable)

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The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.

SKU: 9783031209130
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Weight 1 kg
Book Author

Pichierri

Edition

1st

Format

Paperback

ISBN

9783031209130

Language

English

Pages

176

Publication Year

Publisher

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