Dieses Buch bietet fu?r den Einsatz und die Ausgestaltung vielfa?ltiger Online-Marketing-Instrumente und deren Erfolgsmessung konkrete Hilfestellung. Die Autoren haben dazu eine bislang einzigartige U?bersicht u?ber die Kennzahlen fu?r die wichtigsten Instrumente im Digital-Marketing zusammengestellt. Sie beschreiben u?ber 170 Online-Marketing-KPIs, die in unterschiedlichen Kontexten und entlang der Customer Journey eingesetzt werden ko?nnen. Damit geben Sie Hilfestellungen fu?r eine leistungsfa?hige Online-Marketing-Analytics. Das Ziel: trotz zunehmender Komplexita?t im Performance-Marketing eine bestmo?gliche Attribution und kontinuierliche Optimierung zu erreichen. Ebenso wichtig: die Betrachtung der einzelnen Instrumente basiert auf Ergebnissen von u?ber 200 empirischen Forschungsarbeiten. Macher und Entscheider im Marketing erhalten damit sowohl Sicherheit u?ber Wirkzusammenha?nge, aber auch neue Ideen fur.
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Online-Marketing-Intelligence
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| Weight | 1 kg |
|---|---|
| Book Author | Ahrholdt |
| Edition | 2nd |
| Format | Hardback |
| ISBN | 9783658405984 |
| Language | German |
| Pages | 496 |
| Publication Year | |
| Publisher |
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