Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of “mnemonic boxes” and “food for thought”. Very good! Prof. Dr. Sabine Haller, Berlin School of Economics and Law An indispensable orientation in the ever faster changing everyday marketing.
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Practice-Oriented Marketing
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| Weight | 1 kg |
|---|---|
| Book Author | Kreutzer |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9783658397166 |
| Language | English |
| Pages | 572 |
| Publication Year | |
| Publisher |
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