Dieses Buch widmet sich der Qualita?t von (Kaufabsichts-)Befragungen. Die Autorin entwickelt und untersucht in dieser Arbeit einen Ansatz, der die Diskrepanz zwischen Kaufabsicht und Kaufverhalten adressiert. Hierzu werden drei Studien pra?sentiert, die methodische und psychologische Faktoren sowie Faktoren, die spezifisch fu?r die Teilnehmer sind, untersuchen. Die ersten beiden Studien konzentrieren sich auf die Formulierung von Skalen zur Messung der Kaufabsicht und den Einfluss von Fragen zur Zahlungsbereitschaft. In der dritten Studie wird die Datenqualita?t, die spezifisch fu?r die Teilnehmer ist, definiert und ein umfassender Qualita?tsindex entwickelt. Die gewonnenen Erkenntnisse tragen dazu bei, die Qualita?t der Antworten in Befragungen zu verbessern und die Diskrepanz zwischen Kaufabsicht und tatsa?chlichem Verhalten zu verringern.
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Pr?zise (Kaufabsichts-)Befragungen
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| Weight | 1 kg |
|---|---|
| Book Author | Honold |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9783658425005 |
| Language | German |
| Pages | 204 |
| Publication Year | |
| Publisher |
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