Dieses Buch zeigt, mit welchen Methoden, Strategien und Ma?nahmen Hochschulen nachhaltig und effizient Studierende gewinnen. Alle Mo?glichkeiten entlang der Student Journey werden detailliert beleuchtet: Planung und Steuerung von Online-Marketing-Kampagnen, Zielgruppen-Analyse, Optimierung der Website, benutzerfreundlicher Bewerbungsprozess, Positionierung und Internationalisierung bis zur Erzielung von Bewertungen und Rankings. Hochschulen spu?ren die ru?ckla?ufige Zahl an Erstimmatrikulierten. Ein erfolgreiches Studierendenmarketing wird immer wichtiger, auch international. Der Weg von der Zielgruppen-Ansprache bis zu konkreten Bewerbungen entha?lt aber viele Hu?rden und Fallstricke. Mit praxisnahen Beispielen, Best-Practice-Ansa?tzen und Handlungsempfehlungen ko?nnen sich Hochschulen erfolgreich in der sich wandelnden Hochschullandschaft positionieren und mehr Bewerbungen erzielen.
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Studierendenmarketing und Hochschulbranding: Wie Hochschulen erfolgreich Studierende erreichen und gewinnen können
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| Weight | 1 kg |
|---|---|
| Book Author | Kaiser |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9783658424220 |
| Language | German |
| Pages | 268 |
| Publication Year | |
| Publisher |
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