This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy. In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot-com debacle.

Put the most advanced training practices available today to work for your organization. In this guidebook, a number of researchers and practitioners combine the often unshared breakthroughs from a number of training disciplines into a single set of principles and guidelines that you can use to implement and maintain a state-of-the-art training program. Learn the best practices and most current developments in strategic planning and needs assessment, training design and media selection, training delivery, transfer of training and training evaluation, long-term maintenance of leading programs within organizations, and more!