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The Rhetoric and Reality of Marketing: An International Managerial Approach
‘The book is an important tool for academics and practitioners who wish to develop an understanding of marketing as practised by firms within an international context.’ – Journal of International Marketing and Marketing Research
₹12,150.00 -
The Philosophy of Management (The Early Sociology of Management and Organizations)
Taylorism was criticized for its over-simplistic view of what motivated the worker. Oliver Sheldon’s theme was that though Taylorism had helped the development of a science of management, such work should not detract from the predominantly human job of the manager to manage. His work prefigures the human relations approach to management theory of Elton Mayo and F. J. Roethlisberger in rejecting the notion that economic incentives largely explain employee behavior.
₹26,256.00 -
Predators and Parasitoids (Advances in Biopesticide Research)
Specific chapters address recent advances in biological control: the effects of multiparasitism on parasitization; synergism between insect pathogens and entomophagous insects; and the use of exotic insects for weed control. With contributions from leading worldwide experts, Predators and Parasitoids is ideal for graduate students, research scientists and professionals in biological pest control, agriculture, entomology and ecology.
₹18,450.00 -
Supply Chain Management: Design, Coordination and Operation
This handbook contains chapters covering a broad range of supply chain management issues written by leading experts in the field. It is aimed at researchers, students, engineers, economists and managers involved in supply chain management.
₹19,699.00 -
The Changing Face of Japanese Management
The practice and perceptions of Japanese management are undergoing fundamental change. This book sets out to identify the essential currents of change and explain how and why these impinge on the experience of managers in Japan.
₹5,350.00 -
The Timid Corporation – Why Business is Terrified of Taking Risk
Is corporate risk becoming a thing of the past? Are organizations losing the opportunity to exercise risk due to increasing regulation and loss of public confidence? Ben Hunt addresses these questions as he explains how more long–term risk taking is needed in order to reap the benefits of forward–thinking.
₹6,904.00 -
Technological Change and Organizational Action (Routledge Studies in Technology, Work and Organizations)
This book will be essential reading for researchers and advanced students within the field of technology, work and organizations and also organization studies and management studies.
₹14,222.00 -
Living Labour: Life on the line at Peugeot France
This book is an important and original account of life in the new lean production workplace – the car industry where it all began.
₹4,299.00 -
Wall Street on Trial: A Corrupted State?
Wall Street on Trial: A Corrupted State breaks new ground by deconstructing the systemic flaws inherent in the model itself. It reveals that the ‘rotten apple’ theory, positing the problems in corporate America as merely the result of deviancy by an individual or a single firm, is an intellectual deceit not supported by the facts.
₹6,041.00 -
Atlas of Cell Organelles Fluorescence
The book, an exhaustive list of cellular events observed using microfluorometry, supplies a compilation of information spread throughout the literature of the last 30 years. Atlas of Cell Organelles Fluorescence brings the information together and puts it in an easily accessible format.
₹26,050.00 -
Capital and Knowledge in Asia: Changing Power Relations
This book focuses on the key role played by producer services in shaping new business areas and new patterns for social mobility, and their interdependence with the State and the emergence and flourishing of the new professions.
₹14,222.00 -
Global Finance at Risk: On Real Stagnation and Instability
This volume articulates a state of shock and concern with the unbridled pace of speculative finance in the global economy. Challenging the conventional wisdom of market efficiency in the context of today’s ‘high finance’, the volume points at its limits in terms of generating real growth and development. Removed from the real sphere of production and employment, the high-risk high return portfolios of the financiers fail to achieve even the short-term target of an effective buffer against uncertainty.
₹12,622.00 -
Landscape Agroecology
This book illuminates the principles behind these triumphs, bringing this local knowledge into the mainstream. Landscape Agroecology will familiarize you with the concepts and terminology needed to understand this exciting new field: complementarity–usually defined in terms of plant-plant growth–expanded to include the rural countryside desirable agroecosystems properties–what an agroecosystem needs in order to overcome landscape stresses such as drought, flooding, insect infestation, etc.
₹10,750.00 -
Nano Science and Technology
Nano Science and Technology: Novel Structures and Phenomena is a useful source of reference for postgraduates, professionals, and researchers in this fast growing field.
₹11,299.00