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Magic Numbers for Consumer Marketing
Magic Numbers for Consumer Marketing specifically describes key marketing measures commonly used in business. The book is designed to help marketers and non–marketers alike recognize the best measures to use when assessing the performance of marketing programs. Each marketing measure is defined, along with relevant examples and/or illustrations. Furthermore, the risks associated with relying too much on these formulas to the exclusion of other business inputs is discussed, providing readers with helpful guidelines of when these measures are most appropriate.
₹2,999.00 -
Corporate Finance: Theory & Practice
Corporate Finance: Theory and Practice covers the theory and practice of Corporate Finance from a truly European perspective. It shows how to use financial theory to solve practical problems and is written for students of corporate finance and financial analysis and practising corporate financiers.
₹8,150.00 -
Project Portfolio Management, A Practical Guide to Selecting Projects
Written by Harvey Levine, an expert in the field, this book is an important guide to project portfolio management. It offers a hands-on guide to help program managers and managers of project offices sort through their existing projects and create a healthy portfolio of projects that will lead to increased ROI for the organization.
₹5,999.00 -
Molecular Immunotoxicology
The human immune system is constantly exposed to chemical contaminants, whether from food, water or air. Some chemicals directly elicit an immune response, while others indirectly activate or deactivate components within the immune system.Following an introduction to the various pathways and toxicity mechanisms from a systemic perspective, the main part of this comprehensive reference surveys individual molecular mechanisms of important immunotoxicants, from PAHs to biopharmaceuticals, and from receptor-mediated toxicity to nanoparticle toxicity, using analyses based on molecular effects rather than on animal models.
Taken together, the knowledge presented here provides an up-to-date overview of this hot topic that can be directly applied to the prediction and characterization of immunotoxic effects in drugs, chemicals, and environmental contaminants.₹22,299.00 -
GIS for Sustainable Development
Examines how GIS applications can improve collaboration in decision making among those involved in promoting sustainable development. This book provides an overview of research topics and applications that enable GIS newcomers and professionals to apply GIScience methods to sustainable spatial planning.
₹15,399.00 -
IT Portfolio Management Step-by-Step – Unlocking the Business Value of Technology
Describes the critical aspects, know-how, practical examples, key insights, and best practices to improve operational efficiency, corporate agility, and business competitiveness. This book illustrates the methods of building and integrating a portfolio of IT investments to ensure the realization of maximum value and benefit.
₹4,750.00 -
Autoclaved Aerated Concrete, Innovation and Development
Autoclaved Aerated Concrete (AAC), has gained world-wide recognition as a high quality, innovative construction material which has been extensively used in a wide range of residential, commercial and industrial buildings. Recently there have been a number of innovative developments in AAC manufacturing processes, product properties and construction methods, resulting in enhanced performance to meet increasingly stringent building design requirements whilst ensuring environmental compliance. Indeed, AAC products have shown potential for being a universal material that can underwrite commercial, social and sustainable development.
₹22,550.00 -
Gas Pipeline Hydraulics
Avoiding overly complex equations and theorems, Gas Pipeline Hydraulics demonstrates the calculation of pressure drop using various commonly accepted formulas. The author extends this discussion to determine total pressure required under various configurations, the necessity of pressure regulators and control valves, the comparative pros and cons of adding compressor stations versus pipe loops, mechanical strength of the pipeline, and thermal hydraulic analysis. He also introduces transient pressure analysis along with references for more in-depth study. The text concludes with the economic aspects of pipeline systems.
₹18,999.00 -
Energy Hedging in Asia: Market Structure and Trading Opportunities
TOM JAMES prior to embarking on a career in consultancy, advising hedge funds and banks on energy & commodity trading ventures & corporates on price risk management in the energy & commodity space, was Director for the Commodity Derivatives Group of the investment banking arm of the Bank of Tokyo Mitsubishi, Japan. Prior to Mitsubishi James was Director of Energy Markets at the French bank Crédit Agricole Indosuez.
₹16,799.00 -
Great Minds in Management: The Process of Theory Development
In Great Minds In Management Ken G. Smith and Michael A. Hitt have brought together some of the most influential and original thinkers in management. Their contributions to this volume not only outline their landmark contributions to management theory, but also reflect on the process of theory development, presenting their own personal accounts of the gestation of these theories.
₹22,699.00 -
Pharmacogenomics
The methodologies for genotyping include denaturing high-performance liquid chromarography, pyrosequencing, kinetic-fluorescence detection, mass spectrometry, and TaqMan assay for insertion/deletions.
₹13,050.00 -
Handbook of Carbohydrate Engineering
The Handbook of Carbohydrate Engineering also focuses on practical applications for carbohydrates. It emphasizes methods to characterize glycosylation pathways and expounds upon the role of carbohydrates in health and disease, a significant – and rapidly growing – area of research. World-renowned experts discuss biomedical applications, including the development of vaccines, therapeutics, glycomimetics, antibody engineering, drug delivery, tissue engineering and organ regeneration, and diagnostic agents. Several chapters also cover important applications in agriculture, industry, food technology, and envir
₹26,499.00 -
Organic Electroluminescence (Optical Engineering, 94)
The authors address the design and the characterization of amorphous charge transport materials with high glass transition temperatures, light-emitting small molecules and conjugated polymers. The book covers state-of-the-art concepts and technologies such as fluorescent and phosphorescent OLEDs, various approaches for patterning organics, and active matrix organic emissive displays including their back panel thin film transistors and pixel electronics. It concludes by summarizing future directions for OLEDs in organic light-emitting displays, large area distributed solid state light sources, and lasers using organic thin films, nanostructures, and photonic crystals.
₹22,650.00 -
Nematic and Cholesteric Liquid Crystals
The presentation is illustrated throughout by simple experiments, some of which were performed in class. Nematic and Cholesteric Liquid Crystals: Concepts and Physical Properties Illustrated by Experiments provides a useful reference intended for advanced undergraduate and graduate students and researchers in liquid crystals, condensed matter physics, and materials science.
₹19,899.00