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The Busy Manager’s Guide To Marketing
Bill Donaldson has taught, practised and researched in marketing for over 30 years. One time marketing manager, lecturer, consultant and now Professor, his motivation in writing this book is to emphasise the importance of marketing in adding value for a business and to help managers implement their marketing strategies, plans and programmes more effectively.
₹1,650.00 -
Operations Strategy in Action: A Guide to the Theory and Practice of Implementation
This fresh and enlightening book offers a rounded overview of operations strategy with a particular focus on implementation. The premise of the book is that developing an effective operations strategy without its subsequent implementation will render the strategising process a waste of time and resources.
₹10,450.00 -
International and Cross-Cultural Management Studies
Drawing on postcolonial theory this text offers a critique of international management. It argues that such disciplines are Western discourses and exhibit historical and current resonances with the vicissitudes of the so called ‘colonial project’.
₹11,199.00 -
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Knowledge Management: Organizing Knowledge Based Enterprises
Demonstrates how knowledge management can be used to enhance business processes. It focuses on the need to develop collaborative knowledge networks, which are increasingly global in nature and which support people with the technology needed to work across distance to foster the innovation needed to remain competitive in global environments.
₹5,499.00 -
Implementing Quality in Laboratory Policies and Processes
The book begins with a general introduction and overview of quality assurance and then moves on to cover implementation strategies. It contains best practices and templates for the project management of the design and implementation of the laboratory operational and technical manuals required to establish a quality assurance program. The templates span the entire project life cycle, from initiation, to planning, to execution, to monitoring, and finally, to closure.
₹97,599.00 -
Knowledge Sharing among Scientists: Why Reputation Matters for R&D in Multinational Firms
This study explores the relationship between social characteristics of scientists and the interpersonal sharing of technological knowledge. The findings illuminate attributes of reputation conducive to the voluntary transfer of timely, relevant, technological knowledge among individual R&D scientists in the same multidivisional, multinational firm.
₹11,199.00 -
Innovation, Markets and Sustainable Energy: The Challenge of Hydrogen and Fuel Cells
Innovation, Markets and Sustainable Energy is the first attempt to explore fuel cells and hydrogen technologies by embracing a solid theoretical perspective in the field of innovation and management. Adopting a cross-sectional and international perspective, the book analyzes the implications of introducing fuel cells into the industrial system and explores the complexity of market development for new technological solutions.
₹11,399.00 -
Financial Institutions and Markets: Current Issues in Financial Markets
This book is a collection of research papers that contribute to the understanding of ongoing developments in financial institutions and markets both in the United States and globally.
₹11,199.00 -
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Creating Value through Innovation
In open and dynamic markets, only innovation can give a firm a competitive advantage and with it the superior cash flows that generate value. Using analytical models, this timely book analyses the conditions under which innovation strategy can create and maintain value, based on different environmental dynamics.
₹10,199.00 -
Their Right to Speak: Women’s Activism in the Indian and Slave Debates
By situating women’s collective activism in the context of the problematic public policy issues of Indian removal, colonization, and the emergence of abolitionism, Their Right to Speak is that rare book in which the whole is far more than the sum of its parts. This first-rate study makes significant contributions to the history of antebellum reform, political culture in the Jacksonian era, and rhetorical analysis
₹4,999.00 -
Innovative Developments in Design and Manufacturing
“synopsis” may belong to another edition of this title.
₹31,099.00 -
Prioritizing Agricultural Research for Development: Experiences and Lessons
Chapter 1: Introduction to Prioritizing Agricultural Research for Development D.A. Raitzer and G.W. Norton Section I: Background Tools Chapter 2: Participatory Impact Pathways Analysis (PIPA) and Research Priority Assessment B. Douthwaite, S. Alvarez, J.D.H. Keatinge, R. Mackay, G. Thiele and J. Watts Section II: Institute Level Approaches Chapter 3: Research Priority Assessment at the International Potato Center (CIP) K.O. Fuglie and G. Thiele Chapte
₹11,299.00 -
Planted forests: uses, impacts and sustainability
Planted forests, although only seven per cent of the world’s forest resources, have superseded naturally regenerating forests as the principal source of industrial wood products. Lessening the pressure for wood production, tree planting has released natural forests to be managed for other purposes – carbon sinks, soil and water protection, conservation of biological diversity, recreation and amenity
₹11,299.00 -
Optical Monitoring of Fresh and Processed Agricultural Crops
In an age of heightened nutritional awareness, assuring healthy human nutrition and improving the economic success of food producers are top priorities for agricultural economies. In the context of these global changes, new innovative technologies are necessary for appropriate agro-food management from harvest and storage, to marketing and consumer consumption. Optical Monitoring of Fresh and Processed Agricultural Crops takes a task-oriented approach, providing essential applications for a better understanding of non-invasive sensory tools used for raw, processed, and stored agricultural crops.
₹23,599.00 -
Heterosis and Hybrid Seed Production in Agronomic Crops
Heterosis and Hybrid Seed Production in Agronomic Crops discusses how heterosis or “hybrid vigor” has played a major role in improving crop productivity and quality in order to feed the ever-increasing human population, particularly in developing countries. Plant breeders, agronomists, seed producers, and farmers will discover why the development of hybrids in the world’s major food crops and why the methods of hybrid seed production are critical for achieving this goal. This landmark book deals with heterosis and hybrid seed production of major agronomic crops such as wheat, rice, maize, sorghum, cotton, sunflower, and rapeseed.
₹6,110.00