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Golf Tourism
Golf represents the largest sports-related travel market. It has been valued at US$20 billion with over 50 million golf tourists travelling the world to play on some of the estimated 32,000 courses.
₹4,850.00 -
Key Issues in the Arts and Entertainment Industry
The new publication key issues in the arts and entertainment industry in an encyclopaedic line-up of burning topics.
₹4,350.00 -
Strategic Managerial Accounting: Hospitality, Tourism & Events Applications
Strategic Managerial Accounting: Hospitality, Tourism & Events Applications 6edn explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools used by decision makers in the industry. Formerly known as Managerial Accounting in the Hospitality Industry by Harris and Hazzard, this new edition builds on this successful and well known text, retaining its practical approach and active learning style, extending to consider strategic management accounting and to include tourism and events management industry contexts.
₹3,250.00 -
The Busy Manager’s Guide To Marketing
Bill Donaldson has taught, practised and researched in marketing for over 30 years. One time marketing manager, lecturer, consultant and now Professor, his motivation in writing this book is to emphasise the importance of marketing in adding value for a business and to help managers implement their marketing strategies, plans and programmes more effectively.
₹1,650.00