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The Power of Placebos: How the Science of Placebos and Nocebos Can Improve Health Care
Placebos are the most widely used treatments in the history of medicine. Thousands of studies show that they can be effective and make us happier and healthier. Yet confusion about what placebos are and how to measure their effects prevents some doctors from using them to help patients. Meanwhile, damage caused by the nocebo effect―the negative effect of expecting something bad―is not widely recognized.
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