The third-party logistics industry is a growing field. Relationships between third-party logistics providers and customer firms demand the creation of logistics contract where the necessary business and legal agreements are stipulated.

Brands are the heart of business. They put a name, face, and personality to a business, product, or service. Yet, brands are not solely the logo, tagline, or advertising – they are the sum of all experiences. Great companies make the brand their central organizing principle to ensure consistent delivery of a differentiated experience. As involved as that is, we have somehow managed to make branding more complex than necessary.

Drawing on postcolonial theory this text offers a critique of international management. It argues that such disciplines are Western discourses and exhibit historical and current resonances with the vicissitudes of the so called ‘colonial project’.

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment as well as the dynamic nature of regional and country markets.

Demonstrates how knowledge management can be used to enhance business processes. It focuses on the need to develop collaborative knowledge networks, which are increasingly global in nature and which support people with the technology needed to work across distance to foster the innovation needed to remain competitive in global environments.

This book is an important and original account of life in the new lean production workplace – the car industry where it all began.

This study explores the relationship between social characteristics of scientists and the interpersonal sharing of technological knowledge. The findings illuminate attributes of reputation conducive to the voluntary transfer of timely, relevant, technological knowledge among individual R&D scientists in the same multidivisional, multinational firm.