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The Practice of Public Relations
This edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.
₹8,095.00 -
Introductory Algebra
Also available with Pearson MyLab MathematicsPearson MyLab™ Mathematics is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them absorb course material and understand difficult concepts.Students, if interested in purchasing this title with Pearson MyLab Mathematics, ask your instructor for the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
₹8,095.00 -
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Web Development and Design Foundations with HTML5
An emphasis on hands-on practice guides students, as the text introduces topics ranging from configuration and layout to accessibility techniques and ethical considerations. The 8th Edition contains updated coverage of HTML5 and CSS, expanded coverage of designing for mobile devices, and more.
₹7,985.00 -
Digital Control System Analysis & Design
Simple physical systems are introduced in one chapter and then used again later to illuminate more advanced material. *Reinforce core concepts with examples and problems: Over 400 problems and 130 worked examples help students grasp the text’s concepts.
₹8,150.00 -
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Database Concepts
The text provides flexibility for choosing the software instructors want to use in class; allows students to work with new, complete databases, including Wedgewood Pacific Corporation, Heather Sweeney Designs, and Wallingford Motors; and includes coverage for some of the latest information on databases available.
₹7,350.00 -
MATLAB for Engineers
Numerous examples are drawn from a range of engineering disciplines, demonstrating MATLAB’s applications to a broad variety of problems.
₹6,800.00 -
Thomas’ Calculus
Co-authors Hass and Weir have made it their passion to improve the text in keeping with the shifts in both the preparation and ambitions of today’s learners.
₹7,350.00 -
Starting out with Visual C#
The Fourth Edition has been completely updated for Visual Studio 2015 and contains new sections on debugging, accessing controls on different forms, and auto-properties.
₹7,329.00 -
Critical Thinking and Communication
The authors stress the importance of argumentation in everyday life while building student competence and critical awareness. Through exercises and examples, students learn to create arguments and develop, understand, and interpret extended cases.
₹6,699.00 -
Signals, Systems and Inference
The text also introduces and interprets correlation functions and power spectral densities for describing and processing random signals. Application contexts include pulse amplitude modulation, observer-based feedback control, optimum linear filters for minimum mean-square-error estimation, and matched filtering for signal detection. Model-based approaches to inference are emphasised, in particular for state estimation, signal estimation, and signal detection.
₹7,799.00 -
Consumer Behavior
The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
₹8,204.00 -
Marketing Management
The fourth edition features Ravi Dahr of Yale University—one of the world’s leading scholars in behavioral decision-making—as a new coauthor.
₹6,699.00 -
Applied Mechanics for Engineering Technology
This edition features 7% more problems, an enhanced layout and design and a logical, disciplined approach that gives students a sound background in core statics and dynamics competencies.
₹8,150.00 -
Managerial Accounting
For courses in Introduction to Management Accounting This text helps students make the connection between managerial accounting concepts and the businesses they deal with everyday through strong coverage and effective practice. By presenting actual accounting decisions made in companies like Target and J. Crew, the text’s precise coverage of the core concepts engages students in the learning process.
₹7,900.00 -
Technology In Action Complete
This book offers a learning system that pushes the envelope of what is possible in technology, and what is helpful in teaching. Although students are more comfortable with the digital environment than ever, their knowledge of the devices they use every day is still limited. The authors focus on tasks that students can accomplish with their devices, and skills they can apply immediately in the workplace, the classroom, and at home. This book fits the way students are learning today.
₹6,672.00 -
Processes, Systems, and Information
The text consists of the five SAP-focused chapters from McKinney and Kroenke’s Processes, Systems, and Information: An Introduction to MIS. A pair of appendices after chapters four and five contains SAP process exercises that enable students to get hands-on experience applying what they’re learning in the course. This clear emphasis on business processes, and SAP in particular, makes Processes, Systems, and Information: An Introduction to MIS,the ideal text for courses attended by students not majoring in MIS.
₹7,150.00