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Biostatistics for the Biological and Health Sciences
The result of collaboration between two biological sciences experts and the author of the #1 statistics book in the US, Biostatistics for the Biological and Health Sciences provides an excellent introduction to statistics for students studying the biological, life, medical, and health sciences.
₹8,204.00 -
Management and Cost Accounting
This book will help you learn about the aspects of management accounting that are essential in your study and your future performance in the workplace. Key Features Up-to-date and comprehensive coverage of digital technologies, including artificial intelligence, robotics, 3-D printing, the Internet of Things, and Big Data analytics. Expanded and revised sections on strategic management accounting, the balanced scorecard, quality costing, governance and sustainability, as well as aspects of internet entrepreneurship. A wealth of resources including professional accountancy practice exercises and end-of-chapter questions providing opportunities to learn and develop exam agility. Harvard Business School and other cutting edge case studies that illustrate how management accounting is deployed in enterprises across locations and situations
₹7,219.00 -
Marketing Communications
The 8th Edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.
₹6,344.00 -
Modern Management
The chapters are designed to build these skills, and others, to fulfil the core objective: To help students both obtain employment and flourish in the workplace. The 15th Edition contains new case studies and examples to reflect the most recent research and developments in this field, as well as updated information.
₹7,985.00 -
Consumer Behaviour
The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences.
Key features include:
- ‘Marketing Opportunity’, ‘Marketing Pitfalls’, and ‘Multicultural Dimensions’ Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.
- ‘Consumer Behaviour as I See It’ Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.
- Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.
- New coverage of sustainable consumption and emerging technologies is integrated into the text.
- Extensive analysis of the new world of digital consumers, social media, and online behaviour.
From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field.
₹7,438.00 -
Financial Accounting Global Edition (8th Ed)
Financial Accounting: An Introduction is a core textbook for undergraduates on Business Studies degrees, undergraduates on Accounting courses, students studying accounting for MBA and postgraduate courses, and professional courses where accounting is introduced for the first time.
₹6,454.00 -
Tourism: The Business of Hospitality and Travel, Global Edition
The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
₹7,219.00 -
Starting Out With App Inventor for Android
Gaddis’s highly accessible, step-by-step presentation presents all the details needed to understand the “how” and the “why”—but never loses sight of the fact that most novice programmers struggle with this material. His gradual approach ensures that readers understand the logic behind developing high-quality programs.
₹7,650.00 -
Technology In Action Complete
The 15th Edition is a timely and essential update of everything students need to know about computer concepts. Through practical content and hands-on projects, it provides an engaging learning experience from one chapter to the next.
₹6,563.00 -
Information Systems Today
The Eighth Edition explores how the rise of mobile computing, cloud computing, social media, the Internet of Things, and Big Data affect information systems. Valacich and Schneider continue to use real-world examples to further illustrate key points and help students retain valuable insights.
₹6,891.00 -
College Mathematics for Business, Economics, Life Sciences, and Social Sciences
The text is organized into three parts: A Library of Elementary Functions (Chapter 1), Finite Mathematics (Chapters 2-7, 14), and Calculus (Chapters 8-13). My Lab™ Math is not included. Students, if My Lab Math is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. My Lab Math should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
₹7,900.00 -
Communication: Principles for a Lifetime
The 6th Edition retains this successful five-principles framework, and adds updated content and a new learning architecture that better helps students build, and use, strong communication skills—in the course and beyond.
₹6,782.00 -
Introduction to Creativity and Innovation for Engineers
Similarly, they should draw on knowledge of conscious and subconscious thinking and view the brain as a muscle that can be continuously strengthened. Building on that “Neuroscience 101” foundation, the text prepares future and current engineers to work smarter–either as individuals or within teams and organisations–by generating and developing new ideas. The nine chapter structure uses clear objectives, many examples, and numerous exercises to explicate its methods, ultimately enabling students and practitioners to realise that they’re already capable of creative – innovative thinking. They only need to apply the 20 methods described in the book to unlock their brain’s natural capabilities and then produce creative-innovative results for their benefit and for the benefit of others.
₹7,985.00 -
Java
The Late Objects Version begins with a rich treatment of procedural programming, including two full chapters on control statements and 200+ exercises. Keep Your Course Current: This edition can be used with Java SE 7 or Java SE 8, and is up-to-date with the latest technologies and advancements. Facilitate Learning with Outstanding Applied Pedagogy: Making a Difference exercise sets, projects, and hundreds of valuable programming tips help students apply concepts. Support Instructors and Students: Student and instructor resources are available to expand on the topics presented in the text.
₹6,150.00 -
Corporate Computer Security
This edition includes more of a focus on the business applications of the concepts. Emphasis has been placed on securing corporate information systems, rather than just hosts in general. Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
₹8,150.00 -
International Business
My Management Lab for International Business is a total learning package. My Management Lab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.
₹6,850.00 -
International Trauma Life Support for Emergency Care Providers
This new edition continues ITLS’s tradition of excellence to ensure learners get the most out of the few minutes they have to save their patients’ lives.
₹6,672.00 -
College Algebra
Students will find carefully placed learning aids and review tools to help them do the math.
₹6,699.00