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Modern Management
₹4,472.00The chapters are designed to build these skills, and others, to fulfil the core objective: To help students both obtain employment and flourish in the workplace. The 15th Edition contains new case studies and examples to reflect the most recent research and developments in this field, as well as updated information.
₹7,985.00 -
Consumer Behaviour
₹4,165.00The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences.
Key features include:
- ‘Marketing Opportunity’, ‘Marketing Pitfalls’, and ‘Multicultural Dimensions’ Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.
- ‘Consumer Behaviour as I See It’ Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.
- Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.
- New coverage of sustainable consumption and emerging technologies is integrated into the text.
- Extensive analysis of the new world of digital consumers, social media, and online behaviour.
From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field.
₹7,438.00 -
Financial Accounting Global Edition (8th Ed)
₹4,000.00Financial Accounting: An Introduction is a core textbook for undergraduates on Business Studies degrees, undergraduates on Accounting courses, students studying accounting for MBA and postgraduate courses, and professional courses where accounting is introduced for the first time.
₹6,454.00 -
Marketing Research
₹4,700.00This book supports both qualitative and quantitative research methods through:
- Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings
- Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter
- Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing
₹7,699.00 -
Essentials of Entrepreneurship and Small Business Management
₹5,646.00Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.
₹8,532.00 -
Introduction to Materials Management
₹4,366.00Clearly written and exceptionally user-friendly, this text covers all the essentials of modern supply chain management, manufacturing planning and control systems, purchasing, and physical distribution. Content, examples, questions, and problems lead students step-by-step to mastery. Widely adopted by colleges and universities worldwide, this is the only APICS-listed reference text for the Basics of Supply Chain Management (BSCM) CPIM certification examination.
₹7,900.00 -
Fundamentals of Management
₹4,700.00The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today’s employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn’t — with the ultimate goal to help students be successful in their careers.
₹7,699.00 -
The Future Internet: How the Metaverse, Web 3.0, and Blockchain Will Transform Business and Society
₹1,999.0020-22 Business Day Shipping (Supply on Demand)
₹2,599.00 -
Virtual Natives: How a New Generation is Revolutionizing the Future of Work, Play, and Culture
₹1,831.0020-22 Business Day Shipping (Supply on Demand)
₹2,412.00 -
Abundance Leaders: Creating Energy, Joy, and Productivity in an Unsettled World
₹1,760.0020-22 Business Day Shipping (Supply on Demand)
₹2,412.00 -
The Myth of Capitalism: Monopolies and the Death of Competition
₹1,499.0020-22 Business Day Shipping (Supply on Demand)
₹1,899.00 -
Unsupervised: Navigating and Influencing a World Controlled by Powerful New Technologies
₹1,999.0020-22 Business Day Shipping (Supply on Demand)
₹2,599.00 -
International Business
₹2,946.00My Management Lab for International Business is a total learning package. My Management Lab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.
₹6,850.00 -
Corporate Explorer Fieldbook: How to Build New Ventures In Established Companies
₹2,250.00The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.
₹2,950.00 -
All Pride, No Ego: A Queer Executive’s Journey to Living and Leading Authentically
₹1,544.00In All Pride, No Ego: A Queer Executive’s Journey to Living and Leading Authentically, celebrated corporate leader James Fielding delivers an inspirational leadership story told from the perspective of an out and proud LGBTQ+ executive. In the book, you’ll explore a call-to-action for authentic servant leadership that encourages people to own their truth and bring out the best in themselves and their communities.
₹2,412.00 -
Software Transparency: Supply Chain Security in an Era of a Software-Driven Society
₹2,350.00In Software Transparency: Supply Chain Security in an Era of a Software-Driven Society, a team of veteran information security professionals delivers an expert treatment of software supply chain security. In the book, you’ll explore real-world examples and guidance on how to defend your own organization against internal and external attacks.
₹3,050.00 -
Building A Pro-Black World, Moving Beyond DE&I Work and Creating Spaces
₹2,044.00In Building A Pro-Black World: A Guide To Creating True Equity in The Workplace and In Life, a team of dedicated nonprofit leaders delivers a timely roadmap to building pro-Black nonprofit organizations. Refreshingly moving the conversation beyond stale DEI cliches, editors Cyndi Suarez and the NPQ staff have included works from leading racial justice voices that show you how to create an environment―and society―in which Black people can thrive. You’ll also learn how building such a world will benefit all of society, from the most marginalized to the least.
₹3,050.00 -
Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets
₹1,999.0020-22 Business Day Shipping (Supply on Demand)
₹2,599.00 -
The Reinvention Formula: How to Unlock a Bulletproof Mindset to Upgrade Your Life
₹1,899.0020-22 Business Day Shipping (Supply on Demand)
₹2,450.00 -
Using Econometrics
₹2,752.00This text also avoids complex matrix algebra and calculus. making it an ideal text for beginner econometrics students. New problem sets and added support make Using Econometrics modern and easier to use.
₹6,399.00
