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Brand Breakout: How Emerging Market Brands Will Go Global
World class marketing experts, Nirmalya Kumar and Jan-Benedict Steenkamp set out a cutting-edge plan for emerging market brands to achieve success in international markets. Brand Breakout outlines eight strategies – including the Asian tortoise route, from B2B to B2C, brand acquisition and leveraging cultural resources – that will take brands from domestic dominance to worldwide triumphominance cultural resources rand will go global.kground .
₹3,750.00 -
Growing the Virtual Workplace: The Integrative Value Proposition for Telework
‘The authors have produced an extraordinarily useful book on the numerous facets of the complex teleworking phenomenon. Although their pro-telework position is clear (and persuasively justified), their discussion of each element is thoughtful, balanced, and carefully referenced.
₹11,350.00 -
Global Sourcing & Purchasing Post 9/11
The events of September 11, 2001, have forever changed the dynamics of importing or exporting products into the United States. This privilege, which can be revoked for non-compliance, has been made dramatically more complex and expensive by the numerous new rules, regulations, laws and requirements of various agencies.
₹5,150.00 -
Green National Accounting and Sustainability (The International Library of Critical Writings in Economics series)
Concerns about natural resource scarcity, together with the increased awareness of environmental problems, has led to widespread interest in green accounting, which attempts to extend the standard national accounts to include the yields from natural and environmental resources. For this volume, Professors Lofgren and Li have selected the classic articles in this rapidly growing area, with particular reference to sustainability.
₹35,150.00 -
Global Finance at Risk: On Real Stagnation and Instability
This volume articulates a state of shock and concern with the unbridled pace of speculative finance in the global economy. Challenging the conventional wisdom of market efficiency in the context of today’s ‘high finance’, the volume points at its limits in terms of generating real growth and development. Removed from the real sphere of production and employment, the high-risk high return portfolios of the financiers fail to achieve even the short-term target of an effective buffer against uncertainty.
₹12,622.00 -
Inclusive Leadership: 2 (Jossey-Bass Leadership Library in Education)
“Learning to live with our differences and to create institutions that both respect those differences and subject them to critical scrutiny is the primary task for the twenty-first century. Inclusive Leadership presents a new and exciting paradigm for educational leadership built around this challenge. It’s a ‘must read’ for teachers, administrators, and policy makers.”– Richard Bates, faculty of education, Deakin University, Australia
“More than simply a book about diversity, Jim Ryan’s Inclusive Leadership takes educational leadership to the next level.”– Duncan Waite, editor, The International Journal of Leadership in Education
₹2,499.00 -
Global Standards of Market Civilization: 19 (RIPE Series in Global Political Economy
Global Standards of Market Civilization brings together leading scholars, representing a range of political views, to investigate how global ‘standards of market civilization’ have emerged, their justification, and their political, economic and social impact.
Key chapters show how as the modern state system has evolved such standards have also developed, incorporating the capacity for social cooperation and self-government to which states must conform in order to fully participate as legitimate members in international society. This study analyzes their justification, and their political, economic and social impact. Civilization is a term widely used within modern political discourse its meaning, yet it is poorly understood and misused.
₹15,199.00 -
Changing Japanese Business, Economy and Society: Globalization of Post-Bubble Japan
Despite a deep recession following the burst of a financial bubble in 1990, the Japanese economy is still the second largest in the world and has maintained the value of it currency. Can Japan uphold this status and, furthermore, regain its competitiveness and normal economic growth? Whether Japan can achieve this goal depends upon its success in its current efforts for massive restructuring and globalizing of its business and economic system and other aspects of society.
₹11,199.00 -
Mergers and Acquisitions (The International Library of Critical Writings in Economics series
This significant collection of articles comprises seminal works in recent empirical research on mergers and acquisitions. The papers provide a detailed analysis of fundamental questions such as the sources of gains in mergers and acquisitions, the role of activists in the takeover process, the existence of merger waves, the relevance of auction models in corporate takeovers and the measurement of bidder returns.
₹35,150.00 -
Empowering Employees Through Basic Skills Training: A Guide to Preparing Employees for Quality Improvement
Explains how to provide employees with solid communication and language skills that will enhance their ability to make decisions, articulate problems, and function as team members. Also covers the computation skills and basic math necessary to perform statistical process control. Includes two extensive case studies.
₹2,844.00 -
Their Right to Speak: Women’s Activism in the Indian and Slave Debates
By situating women’s collective activism in the context of the problematic public policy issues of Indian removal, colonization, and the emergence of abolitionism, Their Right to Speak is that rare book in which the whole is far more than the sum of its parts. This first-rate study makes significant contributions to the history of antebellum reform, political culture in the Jacksonian era, and rhetorical analysis
₹4,999.00 -
Global Leadership: Research, Practice and Development
Global Leadership provides an important overview of a key emerging area within business and management. It is essential reading for students of leadership, organizational theory, strategic management, human resource management, and for anyone working and managing in the global arena.
₹3,799.00 -
Between Realism and Revolt: Governing Cities in the Crisis of Neoliberal Globalism
Leading governance theorist Jonathan S. Davies develops a rich comparative analysis of austerity governance and resistance in eight cities, to establish a conjunctural perspective on the rolling crises of neoliberal globalism. Drawing on a major international study of eight cities, Davies employs Gramscian regime analysis to consider the consolidation, weakening and transformation of urban governance regimes through the age of austerity.
₹2,950.00 -
Energy Sustainability and Climate Change in ASEAN
This book provides several up-to-date empirical policy-oriented studies on assessing the impacts of climate change on various economic sectors and the role of renewable energy resources in mitigating pollution and climate change. It suggests various policy recommendations on how to increase the share of renewable energy resources in the energy baskets of the members of the Association of Southeast Asian Nations (ASEAN) and the rest of the world to ensure energy sustainability.
₹14,899.00 -
Blockchain Gaps, From Myth to Real Life
Scope of Blockchain Technology is Not Limited to Finance The start point of blockchain was the Bitcoin paper proposed by anonymous Satoshi Nakamoto. It was thought of as a technology to change finance. However, regulators started discussions on the regulation of cryptocurrency in 2015.
₹7,479.00 -
European Central Banking Law
This book provides a comprehensive overview of European Union (EU) central banking law, a field of EU economic law which emerged in the late 1990s and has developed rapidly ever since. European central banking law pertains to the rules governing the functions, operation, tasks and powers of the European Central Bank (ECB) and the national central banks (NCBs) of EU Member States. Systematically presenting and analysing the role of the ECB as a monetary and banking supervisory authority, the book discusses its changing and developing responsibilities following the financial crisis of 2007-2009 and the ongoing fiscal crisis in the euro area.
₹12,150.00 -
Borders, Mobility, Regional Integration and Development
This book examines social, economic and political issues in West, Eastern and Southern Africa in relation to borders, human mobility and regional integration. In the process, it highlights the innovative aspects of human agency on the African continent, and presents a range of empirical case studies that shed new light on Africa’s social, economic and political realities.
₹12,154.00 -
Property Price Index: Theory and Practice
This book answers the question of how exactly property price indexes should be constructed.
The formation and collapse of property bubbles has had a profound impact on the economic administration of many nations. The property price bubble that began around the mid-1980s in Japan has been called the 20th century’s biggest bubble. In its aftermath, the country faced a period of long-term economic stagnation dubbed the “lost decade.” Sweden and the United States have also faced collapses of property bubbles in the 20th and early 21st centuries, respectively.
₹11,219.00 -
Gender and Sexuality in Stoic Philosophy
This book investigates the Ancient Stoic thinkers’ views on gender and sexuality. A detailed scrutiny of metaphysics, ethics and political philosophy reveals that the Stoic philosophers held an exceptionally equal view of men and women’s rational capacities. In its own time, Stoicism was frequently called ‘ the manly school’ of philosophy, but this volume shows that the Stoics would have also transformed many traditional notions of masculinity.
₹10,284.00 -
Women Professors: Who Makes It and How?
This book explores the career paths of Australian women who have succeeded in achieving professorships and beyond, where for the most part, such positions are predominately occupied by males. It also explores the gendered culture that exists across faculties and universities as reported by participants in a survey questionnaire of 525 new professors (female and male), and nearly 30 interviews of women in Australian higher education, either in small focus groups or individually.
₹4,674.00