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Operations Management
The 12th Edition provides ample opportunities for students to experience the role of a manager with challenging problems, cases, a library of videos customized to the individual chapters, simulations, experiential exercises, and tightly integrated online resources. Available with MyLab Operations ManagementMyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Operations Management.
₹7,657.00 -
Principles of Risk Management and Insurance
The 13th Edition now covers global topics ranging from natural disasters and terrorism, to domestic issues like the ever-evolving Affordable Care Act and Healthcare Reform. Principles of Risk Management and Insurance sets itself apart by placing primary emphasis on insurance consumers and blends basic risk management and insurance principles with consumer considerations, allowing students to apply basic concepts to their own personal risk management and insurance programs.
₹6,672.00 -
Introduction to Operations and Supply Chain Management
My Lab Operations Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with My Lab Operations Management My Lab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, My Lab personalizes the learning experience and improves results for each student.
₹8,095.00 -
Introduction to Management Science
The 13th Edition incorporates Excel 2016 and other software resources, developing students’ ability to leverage the technology they will use throughout their careers. By practicing these modelling techniques, students gain a useful framework for problem-solving that they can then apply in the workplace.
₹7,657.00 -
Strategic Management and Competitive Advantage
Pearson My Lab™ Management is not included. Students, if My Lab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. My Lab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson My Lab Management. My Lab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, My Lab personalizes the learning experience and improves results for each student.
₹7,657.00 -
Essentials of Marketing
The book is further complemented by a full range of online resources, including companion website, power-point slides and an instructor’s manual.
₹6,299.00 -
Marketing Communications
Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.
₹6,235.00 -
Marketing Communications
The 8th Edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.
₹6,344.00 -
Modern Management
The chapters are designed to build these skills, and others, to fulfil the core objective: To help students both obtain employment and flourish in the workplace. The 15th Edition contains new case studies and examples to reflect the most recent research and developments in this field, as well as updated information.
₹7,985.00 -
Supply Chain Management and Transport Logistics
The book also includes the development of a unified methodological framework which underpins all the characteristics of the interrelationship between supply chain management and logistics. It covers many aspects of the important and innovative developments well. The book offers a unique coverage of integrated logistics of navigation, aviation and transportation.
₹8,150.00 -
Sales management : principles, process and practice
Retaining international scope and a balance between theory and practice, this new edition of Bill Donaldson’s highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management.
₹4,899.00 -
Technological Change and Organizational Action (Routledge Studies in Technology, Work and Organizations)
This book will be essential reading for researchers and advanced students within the field of technology, work and organizations and also organization studies and management studies.
₹14,222.00 -
Telecommunications Demand in Theory and Practice
Telecommunications Demand in Theory and Practice is without peer in the documentation and analysis of price elasticities of demand for telecommunications services. This new book also includes a comprehensive bibliography with over 500 entries related to telecommunications demand and pricing. Telecommunications Demand will appeal to both academic and consulting economists, telecommunications industry analysts and regulators, and to teachers of courses in applied econometrics and regulated industries.
₹20,499.00 -
Power, Policy and Profit, Corporate Engagement in Politics and Governance
Power, Policy and Profit investigates the many ways in which corporate actors attempt to influence political activities. Through the intensified globalization of markets, the restructuring of welfare services and the accumulation of private capital, opportunities for corporate influence in politics affairs are shown to have multiplied.
₹10,831.00 -
Knowing Her Place, Positioning Women in Science
More women are studying science at university and they consistently outperform men. Yet, still, significantly fewer women than men hold prestigious jobs in science. Why should this occur? What prevents women from achieving as highly as men in science? And why are so few women positioned as ‘creative genius’ research scientists?
₹10,284.00