Review of Marketing Research pushes the boundaries of marketing?broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
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Artificial Intelligence in Marketing
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| Weight | 1 kg |
|---|---|
| Book Author | Naresh K. Malhotra |
| Edition | 1st |
| Format | Hardback |
| ISBN | 9781802628760 |
| Language | English |
| Pages | 344 |
| Publication Year | |
| Publisher |
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