For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.
save
₹4,364.00
Marketing
The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.
₹3,293.00₹7,657.00
In stock
Related products
-
India’s New Economy Industry Efficiency and Growth
₹4,450.00This book examines India’s new economy – its strengths, weaknesses and potential.
₹11,299.00 -
Collaborative Approach to Trade
₹4,824.00An in-depth analysis of trade routes is presented, which can be used to develop policies for increasing efficiency and reducing costs. Landlocked Uganda and the sea-locked South Pacific Islands serve to illustrate the problems of covering sizable distances, accelerating export flows and improving supply chain efficiency. These examples also provide an excellent illustration of the power of regional science, from assembling data bases in difficult situations to developing and applying models of the trade system.
₹11,219.00 -
Gender and Time Use in a Global Context
₹6,030.00The macroeconomic portion explores cutting edge issues such as time poverty and its relationship to income poverty, and the macroeconomic effects of recession and austerity; while the microeconomic section studies topics such as differences by age, activity sequencing, and subjective well-being of time spent.
₹14,024.00 -
Growth, Disparities and Inclusive Development In India
₹5,759.00The book provides a holistic, yet critical, region-wise analysis of the achievements of Uttar Pradesh compared to other states and to India as a whole, in the context of indicators of inclusive development, namely, growth, employment, poverty, infrastructure, agriculture, industry, education and health.
₹10,284.00
Be the first to review “Marketing”